An innovative industry leader, Daniel Briones is the Chief Marketing Officer at Crash Champions where he leads a team that oversees marketing, advertising, branding, and communications of the third-largest collision repair operator in the U.S.
Briones joined the Crash Champions team in 2021 and played a key role in developing the organization’s brand identity and creative messaging strategy during a period of exponential national growth - including the strategic acquisition of one of the nation’s largest operators.
Briones has 25 years of experience in the collision repair industry, 15 of which have been in marketing and advertising management where he has spearheaded innovative brand strategy campaigns for some of the industry’s largest and most successful organizations. His creative and strategic instinct have led to the successful launch of multiple national brand awareness campaigns, strategic partnerships with national non-profit organizations, and the successful pivot to a digital-first advertising strategy - including the launch of a first-of-its-kind mobile self scheduling solution.
Since joining Crash Champions, he has built a robust brand framework that primes the organization for future growth and sustainability. Meanwhile, he has overseen the implementation of data-driven and experiential marketing campaigns that drive brand awareness, showcase the unique Crash Champions culture, and shares its purpose statement as the company continues to execute upon its key business objectives.
As a longtime industry veteran, Briones is passionate about developing innovative campaigns that creatively share the story of Crash Champions, its team members, and customers.
